Discover more content and new creators on Tiktok.
- Eddy Pinto
- Jul 7
- 2 min read
July 7, 2025
Credit: This article is based on information published by the TikTok team in their official newsroom.
At CreatePlus we want to always keep you up to date with the latest news that continues to transform how we live the TikTok experience, and today we're telling you about the new personalization modes the platform has launched for its famous “For You” feed. This information and news was originally published by the TikTok team in their official newsroom.
TikTok has gone one step further to put every user in control of what they see in their feed, making the experience much more personalized, secure and relevant. Now, with the “Manage Topics” feature, you can choose and adjust the frequency with which more than 10 popular categories, such as Creative Arts, Travel, Nature or Sports, appear in your feed. This means that if you're a fan of baking, for example, you'll be able to see more content from creators like @cioccocakes and discover new trends within your favorite interests, all from one place.
But the personalization doesn't stop there. TikTok has implemented intelligent keyword filtering, powered by artificial intelligence, which allows you to limit the content you don't want to see. This filter not only blocks specific words, but also synonyms and related terms, helping to create a safer environment tailored to your preferences. Thus, you can omit hashtags, words or phrases that do not interest you, and the system will take care of reducing the appearance of that type of content in your feed.
In addition, TikTok has launched an educational guide so that users can learn how to get the most out of these tools and further refine their experience within the platform. The idea is that every user can discover new creators, hobbies and communities, and that the “For You” feed becomes a true reflection of their tastes and needs.
These innovations not only enhance the individual experience, but also open up new opportunities for brands, creators and communities looking to connect with specific audiences more effectively. TikTok continues to position itself as a space where personalization and discovery go hand in hand, and where every user can take control of their digital experience.
